Deb suggests adding some dye to make the cake pinker, I didn't mind the not-so-pink color because the strawberry flavor was so great. But if you're going for super pink, by all means add a few drops of food coloring.
The birthday girl really liked it and so did everyone else - this recipe is a keeper! Here are the remains:
Bring this cake to your next birthday party but be warned - this makes A LOT of batter. Like, cake batter spilling over the top of your mixer a lot. You might even curse a little bit and throw the parchment paper on the floor in a mini-fit. Not that I did that, but I just wanted to warn you that it's a definite possibility. I want to try adding a different fruit puree next time - maybe blueberries? Would that make it a Blue Lady Cake?